June 24, 2010
NCCAN! is proud to highlight one of their affiliates, OAK, through the Children and Nature Network.
Outdoors Alliance for Kids Established to Connect Children and Families with the Great Outdoors
First Lady’s Let’s Move campaign introduces outdoors component as organizations unite.
Washington, DC—As First Lady Michelle Obama unveiled the Let’s Move OUTSIDE initiative today in Las Vegas, expanding her campaign to solve childhood obesity, a broad coalition representing the business and non-profit communities announced a national strategic partnership called the Outdoors Alliance for Kids (OAK). OAK brings together the YMCA of the USA, REI, Sierra Club, National Wildlife Federation, Izaak Walton League of America, The Outdoor Foundation, National Recreation and Park Association and the Children & Nature Network, collectively representing over 30 million members, to address the growing divide between children and families and the natural world.
